Zelvorm Ad Doctor · feature
Fixed rules on your last 14 days find the ads wasting money, the tired creatives and the ad sets ready for more budget.
Cut: an ad that spent twice your target cost per purchase in 14 days with no purchase. Fix: an ad whose cost per purchase over 7 days is 50% above target. Refresh: an ad whose click rate fell 30% from its best week while people see it 2.5 times or more. Scale: an ad set (or campaign) with ROAS 30% above break-even, 10 or more purchases, and a cost per purchase that isn't rising. Each finding names the ad and gives the numbers.
How to use it
- 1Set your target cost per purchase and break-even ROAS, or let Commerce work them out from your orders.
- 2Read What to do on the Diagnosis page, the most money first.
- 3Act in your ad platform and import again next week.
More from Zelvorm Ad Doctor
Meta, TikTok and Google Ads reportsImport daily, ad-level CSV exports from all three, up to 15 MB each, with the columns matched for you.Read more Landing page, auction and learning signalsWhen clicks hold but sales drop, when views suddenly cost more, when Meta ad sets can't leave learning, and when platforms over-claim.Read more Where to move the budgetTakes the spend from ads to cut (and half from ads to fix) and gives it to the ads to scale, with the estimated profit change.Read more