Zelvorm Ad Doctor · feature
Takes the spend from ads to cut (and half from ads to fix) and gives it to the ads to scale, with the estimated profit change.
The budget plan moves money a day from wasted ads into the ad sets earning well above break-even, in proportion to what they spend now and at most 50% more each, so they don't fall back into learning. The profit change assumes the extra spend returns 80% of today's ROAS, because returns fall as budgets grow; it's labelled an estimate. Money with nowhere good to go is kept back.
How to use it
- 1Open Diagnosis and read Budget plan.
- 2Make the moves in your ad platform over a few days, not all at once.
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