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Zelvorm Ad Doctor · feature

The chance one ad's true rate beats another's, from exact beta-binomial maths on their clicks and purchases.

Two ads with 3% and 4% conversion can be the same ad with luck, or a real winner. Ad Doctor works out the exact probability that B's true rate is higher than A's, from their purchases per click or clicks per view over 30 days, and calls a winner only at 95% either way. Below that, keep both running.

How to use it

  1. 1Open Every ad and scroll to Which ad really does better.
  2. 2Pick two ads and what to compare.