We open the page, read it like a first-time shopper, and grade the eight things that decide whether people buy: the first screen, the offer, trust, shipping and returns, the description, urgency, reviews and how it reads on a phone.
Paste a product page's address and get a conversion score out of 100, graded on the eight things that decide whether a first-time visitor buys, with the fixes in order of value.
01
The first screen
Whether a visitor sees what it is, what it does and the price without scrolling.
02
Offer, trust and shipping
A clear price and saving, guarantees, contact details, and delivery and returns near the button.
03
Description and reviews
Benefits before features, easy to scan, with social proof.
04
Urgency and phone reading
Honest reasons to buy now (fake timers score low), and short blocks that read well on a phone.
- 1
Paste the address
Any public product page: yours, or a competitor's to learn from.
- 2
Read the fixes first
They're ordered by how much they're likely to help.
- 3
Change one thing at a time
Then watch your conversion rate for a week before the next change.
75 and up
A strong page. Polish the details and spend your time on traffic and offers.
55 to 74
Good bones with clear gaps, usually shipping clarity, trust or the description.
Under 55
The page is likely losing sales you've already paid for with ads. Fix it before raising budgets.
Doubling a page's conversion rate halves what each sale costs you in ads. Most product pages lose buyers to the same few things: unclear delivery times, no reasons to trust the shop, and descriptions that list specs instead of what the product does for them.
About the product page grader.
No. It reads the page's text and structure, and says where images would matter.