Zelvorm Listings · feature
The limits for 8 marketplaces, each marked a hard limit or guidance, with its source and the date we checked it.
Amazon, Etsy, eBay, Walmart, TikTok Shop, Google Shopping, Daraz and your own Shopify store each have their own fields and limits. Listings knows them: Amazon's 75-character title for most categories from 27 July 2026, its 125-character item highlights and its backend search terms counted in bytes (249 in the US, UK and Europe, 200 in India, 500 in Japan), Etsy's 140-character title and 13 tags of 20 characters, eBay's 80 characters, and the rest. Hard limits are ones the marketplace enforces; guidance is what keeps a listing readable.
How to use it
- 1Open Marketplace rules to see every field and limit for each marketplace, with the source.
- 2Pick the marketplace on each listing, and for Amazon which country, so it's checked against the right numbers.
- 3Read the extra rules for each marketplace, such as Amazon's banned title characters and words.
More from Zelvorm Listings
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