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Zelvorm Commerce · feature

A clear call for every product you're testing, from rules a media buyer would use, worked out from your real orders and ad spend.

For each product in testing, scaling or winner, Commerce compares its real ROAS (from your orders, not what the ad platforms report) with its break-even ROAS. A product that loses money on every sale before ads gets "fix the price first". No sale after spending twice what one sale can afford, or ROAS well under break-even after three times, is "kill it". ROAS 30% over break-even with at least 5 orders is "scale it", and holding that over 30 orders while scaling is "it's a winner". Anything else is "keep testing", with how much more to spend before deciding.

How to use it

  1. 1Log ad spend against the product (or name your campaigns after it).
  2. 2Open the product: the call and its reasons are at the top.
  3. 3Press Explain it for the AI to talk it through and plan next steps: angles, offer, price, audience and budget.